Apple Computer which already dominate the digital media player market with its IPod product line (70% marketshare in US) is targeting developing markets with lower priced versions of its digital player.
Today Apple introduced a 1GB version of IPod Nano for only $149 (US) and lowered the price of IPod Shuffle which formerly sold for $129 for 1GB model, now costs $99, and the 512-megabyte shuffle, which used to cost $99, is now priced at $69.
An Apple executive commented that Apple's market share of portable media players is small in international markets and the company would like to change that.
With the new prices the company can expect to gain marketshare in poor countries .
No comments:
Post a Comment